20% Vitamin C Serum with Hyaluronic Acid for Bright, Hydrated Skin
Brighter, smoother, more hydrated skin starts here.
This 20% Vitamin C Serum is designed to help restore glow, even out skin tone and deliver lightweight hydration that leaves your skin looking fresh, radiant and healthy.
If your skin is feeling dull, uneven or lacking that natural luminosity it once had, this is the kind of daily essential that makes a visible difference. It layers effortlessly into your routine, working quietly in the background to support brighter, more hydrated and smoother-looking skin over time.
Think fresh, glowing skin that looks well cared for, not overdone.
Why You’ll Love It
- Helps brighten dull, tired-looking skin
- Supports a more even skin tone and clearer complexion
- Boosts hydration without heaviness
- Plumps and softens the appearance of fine lines
- Leaves skin looking fresh, radiant and healthy
- Lightweight formula that layers beautifully under moisturiser and SPF
- Supports a stronger, healthier skin barrier
- Perfect daily serum for glow and hydration
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Tried and Tested on Skin Over 40
As we move through our 40s, skin often loses some of its natural brightness and hydration, which can make it look flatter and less even. A well-formulated vitamin C serum helps restore that luminosity while supporting hydration and smoother skin texture. By combining brightening, hydrating and barrier-supporting ingredients, this serum helps bring back that healthy, radiant glow without feeling heavy or overwhelming on the skin.
At Pure Goddess, we don’t just stock products, we trial them. All beauty products have been tested by our team on real skin over 40, and chosen because they deliver benefits and real results for women over 40.
Key Benefits
Visibly brightens and revitalises the skin
Helps even out skin tone and improve clarity
Deeply hydrates and plumps the skin
Softens the look of fine lines and texture
Supports a healthy skin barrier
Enhances overall radiance and glow
Lightweight, fast-absorbing formula
Suitable for daily use
It is suitable for anyone
Perfect For
- Dull or tired-looking skin
- Uneven skin tone or pigmentation
- Dehydrated or dry skin
- Fine lines and loss of smoothness
- Skin lacking glow or radiance
- Midlife skin needing hydration and brightness
How to use
Apply to clean, dry skin after cleansing.
Dispense a few drops onto your fingertips and gently smooth over the face and neck, avoiding the eye area. Follow with moisturiser and SPF in the morning.
Use daily, morning or evening, or both for best results.
Ingredients
Aloe Vera, Green Tea, Shea Butter, Glycerin, Hyaluronic Acid, Vitamin C, AHA, Niacinamide, Kojic Acid, Vitamin E, Collagen, Retinol, Vitamin B5, Salicylic acid, Jojoba Oil
Why it's different
High-Strength Vitamin C That Actually Works
With 20% Vitamin C, this serum is designed to deliver visible brightening results while still feeling gentle enough for daily use.
Hydration + Brightening in One Step
It doesn’t just brighten, it hydrates, plumps and supports the skin barrier, making it ideal for skin that needs more than just glow.
Layers Effortlessly Into Your Routine
Lightweight and non-greasy, it sits beautifully under moisturiser and SPF without pilling or heaviness.
Curated by Pure Goddess
Tested by our team on real skin over 40 and chosen because it simply feels good and works beautifully.
What Is a Vitamin C Serum?
A vitamin C serum is a lightweight treatment designed to brighten the appearance of the skin, improve uneven tone and support a more radiant complexion.
Vitamin C is a powerful antioxidant that helps protect the skin from environmental stress while enhancing overall glow. When combined with hydrating ingredients like hyaluronic acid, it also helps improve skin texture and moisture levels. Used consistently, a vitamin C serum can help skin look clearer, smoother and more luminous over time.
Pure Goddess Beauty is about simple rituals that help you feel polished, confident and well.
Why this works for midlife skin
Midlife skin often needs a little more support than it used to. As collagen levels decline and cell turnover slows, skin can start to look duller, feel drier and lose some of that natural glow and smoothness. This is where a well-formulated vitamin C serum really comes into its own.
Vitamin C helps brighten the appearance of the skin and improve uneven tone, which becomes more noticeable over time, while hyaluronic acid delivers hydration that the skin often struggles to hold onto as we age. Together, they help restore that fresher, more radiant look without heaviness or irritation.
Added nourishing ingredients support the skin barrier, which is key in midlife when skin can become more sensitive or reactive. The result is skin that feels more hydrated, looks more even and regains that healthy, natural luminosity that can start to fade with age.
At Pure Goddess, we do not just stock products because they are trending. We curate them carefully. This cream has been tested by our team on real skin over 40 and chosen because it gives that hydrated, smoother, more radiant look many women want as skin starts to mature.
Why Your Skin Will Love it
Your skin doesn’t need complicated, it needs consistent support, and this is one of those products that quietly delivers exactly that.
This serum works on multiple levels at once, which is why it becomes such a staple. While vitamin C helps bring back brightness and evenness to the skin, hyaluronic acid restores hydration so your skin feels softer, smoother and more comfortable throughout the day. It’s that combination that makes the real difference, not just glow, but healthy-looking skin overall.
It also layers effortlessly into your routine, meaning you don’t have to rethink everything you’re doing. Just a few drops each day, and over time your skin starts to look fresher, more radiant and more like itself again, just better.
Your Daily Ritual
This is one of those products that becomes a non-negotiable once you start using it. Apply it after cleansing and before moisturiser, ideally in the morning to support your skin throughout the day. It pairs beautifully with SPF and helps give your skin that fresh, healthy glow without needing a complicated routine. Think of it as your daily step for brighter, more hydrated, more confident-looking skin.
Because you deserve skincare that works as beautifully as it feels.
Frequently Bought Together
21 Days to Naturally Healthy Skin - Unlock your Goddess Glow Ebook
Luminance Collagen Peptides
Collagen Night Mask for Firm, Hydrated Glass Skin
Frequently Asked Questions
Yes, this serum is designed for daily use. Start once daily and increase to morning and evening if your skin tolerates it well.
Morning is ideal to help protect and brighten the skin throughout the day, but it can also be used at night.
Most skin types can use it, but due to the strength of Vitamin C, it’s best to patch test first if your skin is sensitive.
Yes, but keep your routine balanced. If using strong actives like retinol or exfoliating acids, introduce slowly to avoid irritation.
Skin will often look more hydrated and fresh within days, with brighter, more even-looking skin developing over a few weeks of consistent use.
We curated this product because it performed beautifully on skin over 40 when tested by our team. We loved the lightweight texture, hydration and fresh glow it gave the skin.
This collagen overnight mask is made in Korea, where advanced skincare formulas are loved for their innovation and skin-focused textures.
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